The licence
Who is behind William Hill
William Hill is run by WHG (International) Limited, which holds a remote operating licence from the UK Gambling Commission. These are the facts as the public register recorded them when we checked:
- Licence holder
- WHG (International) Limited
- Regulator
- UK Gambling Commission
- Licence number
- 039225-R-319373-015
- Company registered in
- Gibraltar
- Activities on the licence
- Bingo, Casino, Gambling Software, General Betting Standard - Real Event, General Betting Standard - Virtual Event, Pool Betting
Before you sign up, open the register entry (opens in a new tab), confirm the status reads Active and look for www.williamhill.com among the licence holder's domains. For any other site, search the public register (opens in a new tab).
Welcome offer
The offer, condition by condition
Welcome offer · new customers£30
in free bets
- Deposit & bet £10
- code R30
Get this offer at William Hill ↗ (opens the operator site in a new tab)18+ · Opens www.williamhill.com in a new tab · checked 20 Oct 2026
Significant terms
18+. New UK customers only, registering with promo code R30. Make a first deposit of £10 or more, then place a £10 single bet from the main balance at odds of 1/2 or greater on any sports market (excluding virtuals) and get £30 in free bets (3 x £10) after settlement. Free bets expire in 7 days, are non-withdrawable and must be used in full. Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card are excluded. One per customer. Ends 31.12.26.
Licence holder WHG (International) LimitedUKGC account 39225 ↗ (opens in a new tab)039225-R-319373-015
This is a sports offer. Expect a qualifying bet with your own money, then free bets whose stake is not returned with winnings. Check the minimum odds, which markets are excluded and how many days you have to use the free bets.
We last checked this offer on 20 October 2026. Operators change offers without notice, so the terms on their own site always apply.
Free bets, and what stake not returned means
Safer gambling
What a GB licence obliges William Hill to give you
- A deposit limit you can set when you open the account, lowered at once whenever you choose; raising it waits out a cooling-off period.
- Time-outs that lock the account for a short spell, from 24 hours up to six weeks.
- Self-exclusion for at least six months, and membership of GAMSTOP (opens in a new tab), the national scheme.
- Age and identity checks before you can deposit or play, including free demos.
- Reality checks and a record of your deposits, withdrawals and play.
- No credit cards: gambling with a credit card is banned in Great Britain.
Set a deposit limit while you open the account, before you claim any offer. More on safer gambling
Same licence holder
Related brands
Other trading names on the same register entry, which we do not list: william hill online.
On Gambling Atlas
Where this entry appears
Filed under betting sites, in the welcome offers on the home page and in the side-by-side table, always in alphabetical order. Links to operators are tagged so the operator knows the visit came from us. We may receive a commission from operators in future; a commission never decides which brands we list, the order they appear in or what we write.
