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18+ onlyGreat Britain only · not available in Northern IrelandEvery licence traced to the UKGC registerWe may earn a commission

Sports betting

Betting sites licensed in Great Britain

Sportsbooks whose licence holder holds a General Betting licence from the Gambling Commission. Listed A to Z, each with its welcome offer printed in full.

7 entries · checked 20 October 2026 · listed A to Z

3D render of a small football pitch tile with a white goal frame and a ball

Gambling Atlas is reader-supported. Links to operators are tagged so the operator knows the visit came from us. We may receive a commission from operators in future; a commission never decides which brands we list, the order they appear in or what we write. Advertising disclosure

7 entries

The entries, A to Z

bet365 logo

bet365

Sports betting

Welcome offer · new customers

£30

in Free Bets

  • Bet £10
Get this offer at bet365 (opens the operator site in a new tab)

18+ · Opens www.bet365.com in a new tab · checked 20 Oct 2026

Significant terms

18+. New customers only. Bet £10 and get £30 in Free Bets. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to the value of the qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Licence holder Hillside (UK Sports) ENCUKGC account 55148 (opens in a new tab)055148-R-331498-002

Betfair Sportsbook logo

Betfair Sportsbook

Sports betting

Welcome offer · new customers

£50

in accas, bet builders or multis

  • Bet £10 at evens or bigger
Get this offer at Betfair Sportsbook (opens the operator site in a new tab)

18+ · Opens www.betfair.com in a new tab · checked 20 Oct 2026

Significant terms

New Customer Offer. Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get 5x £10 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via Pay by Bank, Apple Pay or Debit Card will qualify. T&Cs apply. Please Gamble Responsibly.

Licence holder PPB Counterparty Services LimitedUKGC account 39439 (opens in a new tab)039439-R-319330-013

Coral logo

Coral

Sports betting

Welcome offer · new customers

£30

in free bets (6 × £5)

  • Sign up and bet £5
Get this offer at Coral (opens the operator site in a new tab)

18+ · Opens www.coral.co.uk in a new tab · checked 20 Oct 2026

Significant terms

18+. New customers. Certain dep. methods & bet types excl. Min first £/€5 bet within 14 days of account reg., min odds 1/2 for 6x£/€5 free bets (selected markets, valid 7 days, stakes not returned, no cashout). Restrictions & T&Cs apply.

Licence holder LC International LimitedUKGC account 54743 (opens in a new tab)054743-R-330863-015

Ladbrokes logo

Ladbrokes

Sports betting

Welcome offer · new customers

£30

in free bets (6 × £5)

  • Sign up and bet £5
Get this offer at Ladbrokes (opens the operator site in a new tab)

18+ · Opens www.ladbrokes.com in a new tab · checked 20 Oct 2026

Significant terms

18+. New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Licence holder LC International LimitedUKGC account 54743 (opens in a new tab)054743-R-330863-015

Paddy Power logo

Paddy Power

Sports betting

Welcome offer · new customers

£30

in free bets

  • Bet £5 at evens or bigger
  • code YSKAST
Get this offer at Paddy Power (opens the operator site in a new tab)

18+ · Opens www.paddypower.com in a new tab · checked 20 Oct 2026

Significant terms

New Customer offer - Use promo code YSKAST. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £30 in free bets. Free bet rewards valid for 30 days. Only deposits via Pay by Bank, Debit Cards & Apple Pay will qualify for this offer. T&Cs apply.

Licence holder PPB Counterparty Services LimitedUKGC account 39439 (opens in a new tab)039439-R-319330-013

Sky Bet logo

Sky Bet

Sports betting

Welcome offer · new customers

£30

in free bets (3 × £10)

  • Join and bet at odds of 1/1+
Get this offer at Sky Bet (opens the operator site in a new tab)

18+ · Opens www.skybet.com in a new tab · checked 20 Oct 2026

Significant terms

New Customers Only. Odds 1/1 or greater. 3 x £10 bet tokens. Free Bet stakes not included in returns. Free Bets exclude virtuals. Free Bets non withdrawable. Free Bets expire after 30 days. Eligibility restrictions. T&Cs apply.

Licence holder SBG Sports LimitedUKGC account 67370 (opens in a new tab)067370-R-341330-006

William Hill logo

William Hill

Sports betting

Welcome offer · new customers

£30

in free bets

  • Deposit & bet £10
  • code R30
Get this offer at William Hill (opens the operator site in a new tab)

18+ · Opens www.williamhill.com in a new tab · checked 20 Oct 2026

Significant terms

18+. New UK customers only, registering with promo code R30. Make a first deposit of £10 or more, then place a £10 single bet from the main balance at odds of 1/2 or greater on any sports market (excluding virtuals) and get £30 in free bets (3 x £10) after settlement. Free bets expire in 7 days, are non-withdrawable and must be used in full. Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card are excluded. One per customer. Ends 31.12.26.

Licence holder WHG (International) LimitedUKGC account 39225 (opens in a new tab)039225-R-319373-015

New customers only, 18+. Terms checked on the date shown; the operator's own terms always apply.

The rules

Rules that shape every offer here

  • Free bets are not cash

    Winnings from a free bet usually come without the free bet stake. A £10 free bet at evens returns £10, not £20.

  • Minimum odds decide

    Qualifying bets placed at shorter odds than the offer states do not count, and neither do some markets.

  • One product per offer

    Since 19 January 2026 a betting offer cannot hand out casino spins or require casino play.

  • No credit cards

    Gambling with a credit card has been banned in Great Britain since April 2020. Debit cards, bank transfers and some e-wallets are accepted.

Comparing

What to compare, and where to find it

What to compare between sites
What to compareWhy it mattersWhere to find it
Licence statusAn Active entry on the register, with this website among its domains.The UKGC account link in each entry.
Qualifying betHow much of your own money the offer asks you to risk first.The first line of the significant terms.
Odds and marketsMinimum odds and excluded markets change what the free bets are worth.Significant terms; the operator's full terms.
Time limitsShort expiry windows push you to bet sooner and more often.Significant terms.
Safer gambling toolsDeposit limits, time-outs and self-exclusion must be offered by every licensed site.The account settings at sign-up.